Facebook Home won’t stop the Asian mobile messaging rivals
I’ve been thinking about the Facebook Home launch this week, particularly in the context of Asia and a couple of things stick out.
1) The move is Asia-inspired. That’s to say that forking Android is something that has been done in Asia more than anywhere else.
Baidu, China’s top search engine, offers an Android ROM that, when installed, switches out Google’s services for its own. It’s available to download and is pre-loaded on some phones. Equally, KDDI in Japan already has an Android ‘launcher’, as they’re called.
2, and more importantly) Facebook Home won’t kill the messaging services in Asia that are increasingly rivaling Facebook in the continent (despite the fact that Android, which FB Home is exclusively built for, is Asia’s dominant mobile operating system).
The reason for my skepticism is that Facebook Home is little more than an amped up version of Facebook, which aims to...